Colorado Convention Center Brand Identity

When creating the brand concept for the Colorado Convention Center, I was inspired by the Iconic ‘Blue Bear’. Which is a 40 foot tall sculpture of a blue bear peeking into the convention center lobby. The bear brings a sense of fun and playfulness to the architecture of the convention center. 

The iconic bear is made of polygonal fiberglass which is what led me to create the logo of the bear out of polygons. I aim to encapsulate the identity of the convention center through the bear design while also allowing the typographic logo to stand alone. Which is why the ‘A’ in Colorado has mountain peaks in it, if you look closely, inspired by the Rocky Mountains. I chose a color palette that emulates the blue bear but also the blue of the Colorado flag and sky